Webbing: The Mobile Virtual Network for IoT

Noam Lando, CEO
The embryonic origins of IoT can be traced back to enterprise mobility wherein employees, through their gadgets, resorted to mobile hotspots to remain online. However, from being a hyped-up buzzword until a few years back, IoT has become a mobility facet of its own. Unlike traditional enterprise mobility, where a standardized approach and device can guarantee sufficient data connectivity across users, successful IoT implementations require immense planning and resources to conduct site surveys across hundreds or thousands of locations, often in adverse environments where cellular coverage can be challenging. From its humble beginnings eight years ago, as a provider of global enterprise mobility connectivity, Webbing has developed an advanced global IoT connectivity solution with offices in the U.S., Hong Kong, Israel, and across Europe.

Webbing offers a unique proposition by offering a single SIM that intelligently connects to the best wireless network on each individual data session, instead of being locked into a single carrier. Webbing bundles their global SIM offering with its management platform that offers transparency into the lifecycle of IoT/M2M applications. In addition to real-time monitoring, security, and reporting capabilities, the platform facilitates native integration via APIs to track usage, generate notifications, and provide insights on data anomalies. Early on, to further improve efficiency in the ways their clients used data, Webbing incorporated feature sets such as Deep Packet Inspection (DPI) and Connectivity Management into their solutions portfolio. This later served as the launchpad for the company in its foray into the IoT space. Today, in partnership with over 600 carriers, Webbing can provide seamless connectivity across 210 countries and islands at local rates. “We have become a mobile virtual network operator, with which we can control and develop new features of our own, without any dependency on other mobile networks. This gives us the flexibility to achieve superior connectivity over traditional carriers along with least-cost routing through our Multi-IMSI (International Mobile Subscriber Identity) technology—whilst maintaining quality of service,” says Noam Lando, the CEO of Webbing.

We can assure that all the traffic is being encrypted over a VPN tunnel from the relevant cellular network, via our ISP to their data center directly

Webbing also caters to one of the most elusive requirements of many M2M applications: the need for private and secure communication. “We can create a site-to-site VPN that connects the IoT device with the customer’s network so they can ensure that the device is easily managed remotely. From a security perspective, we can assure that all the traffic is locked down and encrypted from end-to-end,” adds Lando. These value propositions of Webbing are leveraged by clients hailing from various industry verticals such as utilities, retail, transportation, manufacturing, and even healthcare.

A retailer, with more than 3,000 kiosks across the U.S., UK, and Germany had incurred huge wastage of manual resources, cost, and time by shipping memory sticks for quarterly marketing updates. Upon switching to an IoT Kiosk powered by Webbing’s Global SIM, they were able to save $2.7M annually in update costs. In another instance, a utility management company relying on two different carries for data coverage for their smart boxes was burdened with managing multiple contracts and financial commitments. In partnership with Webbing, the company was able to reduce their monthly carrier cost by 27 percent, while also delivering superior connectivity, which resulted in faster deployments.

The way Webbing has packaged its IoT and mobility solutions is indicative of the company’s commitment toward its customers. Webbing is working on rolling out location information, smart bandwidth allocation, and machine learning capabilities into its platform, very soon.


Redwood City, CA

Noam Lando, CEO

A global IoT and enterprise connectivity provider that bundles a carrier-agnostic single SIM with a robust management platform